Walmart launches new content creation platform

Walmart works directly with creators and provides tools and resources on a convenient platform

Walmart announced the launch of a new platform geared toward developers. The program is called Walmart Creator and is a one-stop portal that makes it easy for developers to monetize the retailer’s shoppable products. Walmart believes anyone can be a creator, and the product democratizes the tools and resources needed to do so.

“I’m thrilled to be working with Walmart on the new Creator program – I’m passionate about accessibility and educating and empowering others – and this is both.”

Creators who sign up have access to tens of thousands of products and are given the opportunity to earn revenue while earning commissions on the sales they refer with no cap. Platform users can share product links to any social platform or group of their choice, receive product recommendations based on interests and affinities, and collect valuable performance data to grow their community and followers.

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“We know our customers are inspired by the content and stories they see from their favorite influencers on their social feeds every day,” said William White, chief marketing officer, Walmart US. “This next step in our strategy will help create inspiration for our customers by connecting their favorite creators directly to our brand and the brands they love at Walmart.”

An early pioneer in social commerce, Walmart is constantly testing and learning in new channels, including shoppable live streams, with the goal of better serving customers by meeting them when and how they want to shop. Walmart Creator is a further extension of this space, allowing shoppers to shorten the distance between inspiration and purchase.

By launching beta ahead of the busy holiday season, Walmart puts creators in a strong position to monetize and continues to develop and optimize the platform ahead of its full launch in 2023. On this platform, creators can leverage carefully curated product collections to inspire next content story and generate affiliate product links for their posts. You can track and view performance in Walmart Creator’s analytics dashboard to understand how customers have interacted with the products they featured in their posts. Creators can also apply to participate in upcoming brand campaigns.

“I’m thrilled to be working with Walmart on the new Creator program — I’m passionate about accessibility and educating and empowering others — and it’s both in one,” said DevanOnDeck, a popular influencer with 3.8 million followers on TikTok and big followers on Instagram and YouTube. “I’m thrilled to be a part of it and look forward to creating something together.”

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