Tire brands Nitto, Michelin and Pirelli are at the forefront of social media research




Research Tools, based in Esslingen am Neckar near Stuttgart, says it specializes in marketing analysis/market research. The company, in collaboration with VICO Research & Consulting, recently analyzed the performance of 100 tire brands on the leading social media platforms Facebook, Instagram, Twitter and YouTube. The study covers the period from June 2, 2021 to June 1, 2022.

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