Space Cafe WebTalk 33 Minutes with the Space Communications Alliance – The Next Level in Space Outreach and Space Communications?

by Victoria Urban

Our “33 Minutes with the Space Communications Alliance – The next level in Space Outreach and Space Communications?” took place on Tuesday 13 September.

Torsten spoke to the founders Lukasz Wilczynski, Judith Delany, Remco Timmermans, Stella Tsitsoula, Nikos Karanassios and Josep Iglesias. Spacewatch.Global is also one of the founding members of the alliance.

Judith is CEO and co-founder of Perihelion, a creative agency for the space industry based in Vienna. The agency provides visual communication, animation, content production and digital marketing services. Stella is the Managing Partner of RED.comm, a Greek agency specialized in communications mainly for the information technology industry. Over the past 20 years, RED.comm has developed expertise in information and cyber security. Nikos Karanassios also works as Client Service Director for the company.

Lukasz is the founder and former CEO of Planet Partners, an agency specializing in comprehensive communications services for technology companies and the space industry. Josep is Partner and CEO of IT Comunicación, a PR and communications company based in Barcelona where the space industry is one of the most important strategic sectors. Remco is Founder and CEO of Spaceside, an online marketing and social media agency dedicated to space.

The mission of the world’s first dedicated, fully integrated marketing communications network for the industry, the Space Communication Alliance, is to connect innovators with customers and partners through integrated PR, content, marketing and social media campaigns that are tangible deliver results, they say website. Lukasz says the reason for creating the alliance is that the space sector is fast becoming the most critical sector for a growing number of countries. It is a strategic area for defence, security, climate change and connectivity. Lukasz therefore believes that communicating this specialized sector requires a deep knowledge of the industry itself.

“…my experience…of working for the space sector tells me that unity and diversity are strong together,” says Lukasz.

Judith says it’s important to always try something new, otherwise it’s impossible to advance. She says the founding members are excited to continue their careers in the space sector and support each other’s businesses.

“There’s a saying, you’re a jack of all trades and a master at nothing. And if you’re a jack of all trades and try to do everything, you won’t do anything well, or you can specialize and be really good at what you do,” she says.

According to Judith, it’s important to find others who are really good at what they do and to work with them. She believes Allianz does just that: working together to ensure that every aspect of a project is covered by the best possible person for the job.

The Space Communications Alliance is a global project and although the founding members are from Europe, it plans to grow in other regions of the world as well. It is open to anyone with experience in PR and communications and able to serve clients in the space sector.

“I’ve always believed that there is a place for everyone in space,” says Lukasz.

The Alliance welcomes all sectors related to space. Once the goals and needs are defined, the Alliance can find the right solution for the company. The services are not only reserved for companies, but are also aimed at agencies, universities and other institutions.

According to Remco, what sets Alliance apart from other PR and marketing agencies is that it speaks space. Members understand the space business and are able to translate it into the language of any audience, culture and language.

To hear the Space Café WebTalk insights, you can watch the full program here:

Victoria Urban, Contributing Editor at SpaceWatch.Global: Having graduated as a Journalism graduate from Edinburgh Napier University, I am now pursuing a degree in Astronomy and Planetology from the Open University (Scotland) which has fueled my already existing love and enthusiasm for space. I am also a member and volunteer for several societies both in Hungary and the UK and also write online space-themed content for several companies. I hope my science communication will encourage many, regardless of their background, to find a job in the space sector and highlight important issues to ensure a sustainable space environment for future generations.