Song Candy Media becomes official custom sound partner for TikTok | news

LOS ANGELES & SAN FRANCISCO–(BUSINESS WIRE)–Aug. October 2022–

Song Candy Media, a community marketing agency and audio production company, is pleased to announce that it has been selected as one of six Official TikTok Marketing Partners for Custom Sound services, connecting brands with trusted partners who can help them realize their unique potential to leverage from TikTok’s sound-on environment at scale. Custom Sound Partners create bespoke tracks that encourage community participation and excitement around hashtag challenges, campaigns and more.

“Fifty percent of users say music makes TikTok content more uplifting, stimulating and engaging – while brands using the platform’s music-driven sound-on advertising solutions see a 120 percent increase in awareness,” said Christine Hunt, co-founder of song candy “As one of a very select few sound partners, brands can have confidence that when they work with Song Candy they can expect high-quality, custom audio tailored for TikTok, and that they are working with professional musicians and marketers who have a proven track record on the platform can show .”

Melissa Yang, Head of Ecosystems at TikTok, added, “Sound is the universal language of TikTok, and brands need to embrace music and sound to appear authentically on the platform,” said, “Our new sound partners have a proven track record as marketers to help develop strategies for TikTok and offer scalable options for brands of all sizes.”

Visit https://www.songcandy.com for more information.

About Song Candy Media

Founded in 2020 by a powerful team of digital marketing and music production veterans, Song Candy is the first community marketing agency and audio production company of its kind, helping brands connect with their audiences by entertaining their customer experience, not it to interrupt. We specialize in creating relatable, trending stories through audio, video, AR and VR with custom brands via immersive NFT and Metaverse experiences for sound-on environments like TikTok, Instagram, YouTube and Spotify. Through partnerships with brands such as P&G, Neutrogena, Kohl’s, IKEA, Intel, Sephora and Keebler, our approach is supported by trend data, musicology and audience insights to add a “sticky” factor to branded content, which is then amplified by 360-degree marketing Strategy. Visit https://www.songcandy.com to learn more.

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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: SOCIAL MEDIA INFLUENCER CONTENT MARKETING BLOGGING OTHER COMMUNICATIONS TECHNOLOGY AUDIO/VIDEO MARKETING ADVERTISING COMMUNICATIONS OTHER ENTERTAINMENT MUSIC SOFTWARE ENTERTAINMENT INTERNET MOBILE/WIRELESS

SOURCE: Song Candy Media

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PUBLICATION: 2022-10-17 12:18 PM / DISC: 2022-10-17 12:18 PM

http://www.businesswire.com/news/home/20221017005763/en

Copyright Business Wire 2022.