Edureka To learn centera part of Veranda Learning Solutions Limited (“Veranda”), a publicly traded education company (BSE: 543514, NSE: VERANDA), launched its Tech Ready, Job Ready campaign to bridge the gap between job demand and skills gaps in the IT industry.
The 360-degree Tech Ready, Job Ready campaign highlights how students can be job-ready when they have quality education to acquire in-demand technical skills. The first leg of the campaign is a TVC.
that is broadcast sideways TV channels and digital media orientation tamil Well you. The TVC shows that an HR professional from an IT company interviews on average over 1,000 candidates in a month and Edureka To learn center ensures that current and future tech professionals acquire the right skills to “make sure they can’t miss you!”
Developed by OPN Advertising, Chennai, the TVC was directedit by Ashwath Ram. TThe screenwriter is Chockalingam S. The second part of the campaign “Tech Ready, Job Ready” will also be broadcast in OOH, radio and print in the coming weeks. The campaign will also be rolled out 6 more languages like Hindi, Kannada, Bengali etc. from November 2022.
Edureka Learning centers in 117 locations around the country offer the hottest and most in-demand tech skills courses such as Full Stack Web Development, Mobile App Development, AI & Machine Learning, Data Sciences, Cloud & DevOps and Cybersecurity taught by tech experts through a hybrid learning model.
Speaking about the campaign, Himanshu Dandotiya, Business Head of Edureka Learning Center, said: “At Edureka At Learning Center we work with the vision of shaping our students to fit the best roles in the IT sector. The IT job market is rapidly evolving every 6 months or 1 year with the onslaught of new age technologies. India’s millennials make up over 34% of the population. Our focus is to support them to the maximum to achieve the right technical career with quality skills. This campaign, which we launched today, is also intended to make it even clearer to them that we will support them on their way to their career goals, where we not only stop with their education, but make them fit for the job.”
Quote from OPN Advertising & Film Director: “More than ever, students recognize the need for an educational partner who not only helps them with the right skills, but makes them employable. With the HR can’t unsee you campaign, we took moments that any student and hiring manager would enjoy, yet injected a whimsical visual device into the storytelling to demonstrate the benefit of an ELC (Edureka Learning Center) student has, which makes him stand out from the crowd,” said Chocka, Founder and Creative Director of OPN Advertising
“This is a disruptive visual space that inspires curiosity to register what the brand stands for and that was told through the rap song that becomes the link between the viewer and the narrative.” Said Ashwath Ram, Director and Founder by Ashwath Ram Films
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