Entrepreneur Chris Rosica speaks at Rutgers Newark and donates 100 copies of his first book

Chris Rosica donated 100 books to students at the Rutgers-Newark Marketing & Management Society.

Rosica provided insights into authenticity and how it affects storytelling, crisis communication, cause marketing, positioning and branding.

Chris Rosica, President of Rosica Communications, was a keynote speaker at Rutgers-Newark, addressing dozens of students from the university’s Marketing & Management Society. Rosica provided insights into authenticity and how it affects storytelling, crisis communication, cause marketing, positioning and branding. All Society members received copies of Rosica’s first book, The Authentic Brand. He also donated 100 copies of this timeless marketing book to Rutgers.

To write The Authentic Brand, Rosica interviewed 12 high-profile founders, including such iconic brands as Starbucks, Jet Blue, Ben & Jerry’s Homemade, Kate Spade, Famous Amos Cookies and Burt’s Bees. He shared the recipes for success – from an entrepreneurial point of view. Rosica also discussed how authenticity cuts across industries and offers a powerful marketing and business advantage, whether you’re trying to build a nonprofit, educational, healthcare, animal health, or consumer brand.

He then answered questions from students on the topics of entrepreneurship, public relations and university internships.

Chris Rosica is President of Rosica Communications with offices in Fair Lawn, New Jersey and Burlington, Vermont. In addition to The Authentic Brand, he also wrote The Business of Cause Marketing and The Power of B2B Social Media. A popular keynote speaker, Rosica is a recognized thought leader in the fields of PR, digital marketing, online reputation management, cause marketing and crisis communications.

The Marketing and Management Society (MMS) is a Rutgers University-Newark student organization that promotes student awareness in the fields of marketing and management by networking with professionals, sponsoring and hosting events with guest speakers, and educating students about the resources available to pursue different career opportunities. MMS offers students the opportunity to explore different industries and supports professional development by bridging the gap between members and career opportunities.

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About Rosica Communications

Founded in 1980, Rosica Communications is a national public relations and digital marketing firm specializing in integrated marketing communications work for the nonprofit, education, healthcare and animal health sectors. The agency was recently included in the Forbes list of “Best Public Relations Agencies in America,” which ranks public relations firms based on client feedback and interviews. The agency’s strategic services include integrated marketing communications, media relations, social media marketing, crisis communications, cause marketing, content development, influencer marketing, internal/external stakeholder communications and content marketing. Visit http://www.rosica.com for more information.

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