As B2B sales cycles lengthen, sales enablement becomes increasingly important.

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DUBLIN, Oct. 17, 2022 (GLOBE NEWSWIRE) — Added the B2B Sales Enablement: New Technologies, Tactics, and Trends (2022-2025) report Offer.

For decades, B2B sales enablement tools have strived to streamline sales processes, with mixed results. However, this year and next, B2B prospects are expected to delay their decision making and scrutinize costs closely, leading to tactical adjustments in sales and potentially making the process high-touch.

In the short term, teams will leverage AI for highly creative sales materials. In the long term, there could be B2B selling in the metaverse, at least for certain segments that benefit from improved visualizations of technical features.

Sales efficiency, which is generally calculated by dividing the gross revenue generated by the sales team by its total cost, can be a useful metric to shed light on the true cost of low-value tasks or the gains realized through technology.

B2B Sales Enablement: Emerging Technologies, Tactics, and Trends (2022-2025) Report Highlights:

  • With a relatively short read time and industry leaders cited as examples, this training is well positioned as a high ROI resource for B2B sales teams and businesses in general.

  • Unlike extensive content marketing for products and services related to B2B sales promotions, this report is vendor neutral.

  • Leveraging professional sales networks on LinkedIn, this thematic research aligns with what sales teams are actually interested in and what they are discussing. These community-based insights are included alongside the specific strategies used and advocated by leading B2B sales leaders.

  • This research could stimulate team discussions on how the analyzed technologies, tactics, and trends can be directly applied to your business. These training materials represent an investment in sales teams that potentially increase sales.

  • Additionally, this report could be used externally by business consultants trying to streamline departments and processes. It could serve as market research for investors, founders and executives in the B2B Sales Enablement SaaS market as it outlines the working practices, pain points and expectations of B2B sales leaders at a critical juncture.

  • This research ends with 7 pages of original infographics that are easy to extract for your internal presentations or discussions.

  • The report also includes over 40 quantitative insights within its strategically oriented, high-quality structure. This data can inform team management as well as the development or marketing of B2B technologies for sales promotion.

This business tool provides concise answers to the following key questions:

  • What are top B2B sales leaders saying about their evolving roles and tactics?

  • How does IBM approach its corporate sales in areas of digital transformation?

  • How do B2B sales teams view their tech stacks and balance their resources?

  • Which B2B sales tactics are considered effective in the current environment?

  • What are current trends in B2B sales and possible future developments?

  • How can B2B sales be more effectively synchronized with other departments and programs?

Main topics covered:

1. Introduction to B2B sales

2. B2B Sales Technologies: An Overview

3. B2B Selling Tactics: An Overview

4. B2B Sales Trends/Trajectories: An Overview

5. Skilled tech stacks + mid-level reps = the gold standard?

6. Slow is smooth, smooth is fast: organization of work and communication

7. Personalize the outreach properly

8. Use visuals and experiment with videos

9. Use call scripts loosely

10. Align company values ​​with lead generation and sales pressure

11. Decision delay vs. lean processes in B2B purchasing

12. Higher B2B discounts and value-based pricing

13. Synchronizing B2B sales with other departments and programs

14. Use sales insights to drive product development, positioning, and pricing

15. Infographics

companies mentioned

  • customer gauge

  • IBM

  • Meta

  • Range

  • ProfitGood

  • Foreclosure

  • Seamless.AI

  • UPS

  • wajax

For more information about this report, visit

CONTACT: CONTACT: Laura Wood,Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900