Artificially intelligent? The Pros and Cons of Using AI Content on Your Law Firm Website | Omnizant

Artificial intelligence (AI) is powerful – and its use to generate content is increasing. In fact, some experts estimate that by 2026, up to 90 percent of online content could be generated by AI algorithms.

Many of the popular AI content generators produce well-written, informative content. But is it the right choice for your business? Before you decide, let’s look at the pros and cons of using this unique type of text for your digital marketing.

This article explains how AI content generators workthe Pros and cons of AI generated contentand a few Tips on using AI content in your digital marketing workflow.

How does AI-generated content work?

Consumer-centric artificial intelligence tools are pretty straightforward for the consumer. You provide some inputs and the machine provides some outputs.

This is how content writing works. Typically, you provide the AI ​​generator with a theme and keywords. You can usually choose the format you want the output to take, e.g. B. a blog post or a teaser copy. Then it’s as easy as clicking GO.

The content generator crawls the web and designs a copy for your needs. Some tools can take existing content and rewrite it, which can make content marketing a lot easier.

Not all AI content generators cost money, but you have to pay to access the better tools – or to produce a lot of content.

Benefits of AI content

If you’re excited about the possibilities, great! There are some significant benefits to AI content generators.

Here are a few Benefits of AI content tools:

  • cost efficient: AI tools are far cheaper than paying a human copywriter.
  • Efficient: AI tools can spit out content super fast—minutes, not days or weeks.
  • Natural sounding: With the right tools, the copy (usually) reads as if it was written by a human.

In summary, AI content tools can quickly create natural-sounding copy at a fraction of the cost of a real copywriter.

Disadvantages of AI content

When it comes to AI-generated content, there are several important drawbacks to consider. Speed ​​and cost aren’t everything when it comes to content generation.

Here are several Drawbacks that come with using AI content tools:

  • Sometimes inaccurate: Without a human fact-checker, there is no guarantee of accuracy. Law firms have to be particularly sensitive here.
  • Missing nuances: Machines can produce informative articles, but nuance and social awareness are not built in. In other words, you may receive an article that is less empathetic or politically correct than you need it to be.
  • Formula output: Although your readers may not realize it, Google has made it clear that machine-generated content violates its policies. Use it on your company’s website and you could be fined by the search giant.

AI tools can be a godsend when it comes to empathy and accuracy. Law firms should be very careful when posting this type of content. There are also serious SEO concerns when using AI content.

Best practices if you choose to use AI content

Overall, it is clear that AI-generated content can offer added value. The question is how best to integrate AI content into your digital marketing efforts.

Here are some best practices if you decide to use AI-generated content.

All AI generated content should be reviewed by a real human before publication.
We recommend hiring a legal expert to review and edit AI copies. A copywriter can also help smooth out the rough edges. Since the content is already written, the hourly rate you pay these professionals should be minimal.

Do not use AI generated content on your website.
This type of tool should be the last resort. If you use machine copy on your website, make sure it is not crawled to avoid search engine penalties. Your website developer can advise you on the best way to do this.

Don’t hire an agency that boasts about AI content as a core strategy.
SEO and web development companies should be aware of the risks associated with using AI content. If they suggest AI-generated content, ask them how they plan to protect your business from search engine penalties — and don’t work with them if they don’t have a good answer.

Review and Next Steps

Our current position is that AI generated content can be helpful for short blurbs, such as newsletters to customers. All AI content should only be used under human supervision.

We do not recommend using AI-generated content for site copy. If it must be used, it is important to work with a developer or agency that understands how to communicate with search engines so that you are not penalized for using AI tools.

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