5 ways to grow your customer base

Many business owners think about growth and acquiring new customers. Even if you offer impeccable service, customers will come and go. That is the nature of every company. Keeping your pipeline full should be a top priority. While marketing is an effective way to attract new customers, it is not only what you should do to grow your customer base. If you want to bring them in, there are a few extra steps involved To the right customers for your company.

1. Know your ideal customers

It is important to know who You search before you start looking for more customers. Maybe your company specializes in a certain service and you want to find new customers who need that service. Or maybe you want to focus on getting more customers in a specific industry.

You also want to consider ideal client characteristics. A good place to start is to take a good look at your existing customers. Which ones would you describe as “great”? What characteristics do they share?

Think carefully about what your ideal customer is like:

  • Are they easy to work with?
  • Are they responsive and meeting deadlines?
  • Have they connected you to other great clients?
  • Are you a profitable customer?

You may have additional factors that are important to your individual business. Make sure you add these to your list.

Once you have an idea of ​​who your ideal customer is, you can start targeting those customers through your marketing campaigns.

2. Expand your reach with social media and content marketing

Social media marketing and content marketing are two effective ways to expand your business’ reach and get more customers.

Your team has an immense amount of valuable knowledge and experience to share with potential clients. Use your collective intelligence to create content that demonstrates your company’s expertise and helps position your company as an industry leader.

Here’s how content marketing and social media marketing can help grow your customer base.

  • Creating a blog for your website will help attract targeted, organic leads that need your services.
  • Staying active and engaging with your followers on social media is a great way to demonstrate your expertise and network with other professionals.
  • Guest blogging on other websites can expand your reach and attract new potential customers.

If you really want to grow your customer base, utilizing social media and content marketing is an extremely effective way to do so. You will also build your brand awareness and earn the trust of potential customers through content marketing.

3. Work with professionals to provide complementary services

A way to expand your customer base and Increasing the income of existing customers consists in offering complementary financial services, such as:

  • consulting services
  • financial planning
  • succession planning
  • Individual Securities

These are services that your customers are likely to need, so why not offer them? Serving as a one-stop shop for your customers’ financial needs can help improve customer retention and attract new customers.

In addition, these services help to increase the sales of your business for both existing and new customers.

In addition, clients expect accounting firms to provide these services. A recent report by Sage found that 79% of accountants say clients expect their accounting firm to provide business and financial advice. offering these services now will help you better serve new and existing customers and discourage them from turning to your competitors.

Many companies hesitate to offer additional financial services because they do not want to hire more internal staff. However, by partnering with a financial services company like FFP, you can offer these services without having to hire new staff. Firms like FFP have teams of highly experienced professionals who can deliver the high quality services your clients expect from your team.

Expanding your services through these strategic partnerships is a win-win situation for all parties. Your company better meets the needs of its customers, and your customers enjoy the convenience of having a single point of contact for their financial needs.

4. Expand your network

Networking is vital in business, and that includes the field of accounting. Make the most of networking events, both in-person and virtual. For personal events, attend local business meetings near you or join the Chamber of Commerce. Regarding virtual events, consider looking for events on social media. Events take place every hour. It is your job to prioritize participation in them.

When you leave the events, make sure to keep in touch with your new contacts.

5. Ask for recommendations

Happy customers are your best salespeople, and their referrals add to your company’s reputation. Many companies build their customer base from referrals; But when was the last time you specifically asked clients to advertise your accounting firm? Be proactive. If a customer enjoys working with you, ask them to spread the word.

Don’t forget to use online platforms like LinkedIn for endorsements and recommendations. You should also add endorsements, recommendations, and testimonials to your website.

Some companies also find that a referral program offers an excellent return on investment.

Final Thoughts

Every accounting firm should actively seek new clients, whether it’s peak or off-season. Use these tips to attract new customers and expand your business’ reach.


Joseph Graziano, CFP, is Vice President and Wealth Management Partner at FFP Wealth Management. Through FFP management, Joe and his team help manage over 2.4 billion assets. FFP Wealth Management has been serving the unique needs of the accounting industry for over 28 years and was founded out of the urgent need for accountants and financial planners to join forces to offer their clients world-class services. If you’re interested in expanding your client base and discussing opportunities, schedule a meeting with FFP consultant Joseph Graziano today.