While Tim Cook didn’t take the stage for an apple (AAPL) At today’s event, the Cupertino-based tech giant released some new products. Here we are discussing the next-gen Apple TV 4K.
The big news here is the new lower starting price of just $129.99. And that’s significantly less than the starting price of $179.99. It’s also available for twice the storage, starting at 64GB. Apple also boosts performance with the A15 Bionic chip.
Let’s unpack everything new and how to complete an order when you’re sold.
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Apple TV 4K: What you need to know
Nothing has changed visually with the latest generation of Apple TV 4K. It’s still a sleek, black box paired with the modern Siri remote, which now uses a USB-C connector.
Here’s one thing to note though: the $129.99 Apple TV 4K is Wi-Fi only at 64GB.
To get an ethernet connection and allow the streaming box to act as a border router for the standard smart home thread, you’ll need the $149 Apple TV 4K with Wi-Fi and ethernet. This model also comes with 128GB of storage.
Regardless of Wi-Fi or Wi-Fi and Ethernet, the Apple TV 4K features the faster A15 Bionic chip. Apple says this will deliver up to 50% faster performance over the previous generation. In use, that should mean apps open faster and animations are faster. If you are a fan of games via Apple Arcade, Apple also promises that GPU performance is up to 30% faster.
The newer silicon inside supports the HDR10+ video standard in addition to Dolby Vision. Like the previous generation, the Apple TV 4K can still support up to 4K at 120Hz. In terms of audio standards, this vape supports Dolby Atmos, Dolby Digital 7.1 and Dolby Digital 5.1.
And powering the Apple TV 4K will still be tvOS, which is essentially the ideal software for the big screen if you’re in the Apple ecosystem. Here you’ll find all the expected services like Apple Music, Apple TV+, Apple Fitness+ and Apple Arcade. You can also use the Siri Remote’s trackpad or ask the virtual assistant to navigate around and search for specific content.
If you opt for the Apple TV 4K Wi-Fi and Ethernet, it can act as a smart home hub. This makes it easy to add devices that use the Matter standard, but also allows you to control your smart home devices remotely. It’s essentially the same thread network support that the previous Apple TV 4K offered and that the current HomePod mini offers.
Let’s summarize the new Apple TV 4K
While not a complete redesign, this is an excellent Apple TV 4K update. The lower price starting at just $129.99 makes this much more accessible to interested people, it’s also poised to better compete with the Fire TV Cube and Roku Ultra.
Introducing the A15 Bionic here aims to extend the longevity of the Apple TV 4K, but also make it more responsive in everyday life. All in all, it delivers more value from Apple’s streaming box.
Apple is now taking orders for the new Apple TV 4K – both the Wi-Fi and Wi-Fi with Ethernet models. These will officially launch on November 4th. Additionally, if you don’t need HDR10+ support, the A15 Bionic, or the Siri Remote with USB-C, Amazon offers the previous generation.
Prices correct at time of publication and items in stock.