20 Top Social Media Networks of 2022


Businesses can use social media sites to build a brand, connect with customers, and sell products. There are a variety of popular social media networks to explore, with tools and audiences that might suit your business.

Here is a list of the top social media websites in 2022. All of these networks have advanced business marketing capabilities. The monthly active user numbers come from Statista.

The best social networks

Facebook, owned by Meta Platforms, is a social networking site for sharing stories and updates with friends and followers. Businesses can use Facebook Pages to connect with customers and promote products and services through updates, photos, and videos. Merchants can use shops to upload a product catalogue, tag goods and even make sales directly in the app. Monthly active users: 2.9 billion.

Facebook

youtube, owned by Google, is a video sharing and social media platform. Create, upload and share videos and follow other creators. Businesses can build a brand on YouTube by creating a channel, producing original content, growing an audience, and partnering with creators. Monthly active users: 2.6 billion.

Whatsapp, owned by Meta Platforms, is a multiplatform app for sending and receiving text, photos, videos, documents, location and voice calls. Build a catalog with WhatsApp Business to showcase products and services, and connect with customers with tools to automate, sort, and reply to messages quickly. Monthly active users: 2 billion.

Instagram, owned by Meta Platforms, is a free photo and video sharing app for creating, editing and sharing images and videos publicly or with a select group of followers. Businesses can set up a business profile and access analytics on audience views, reach, impressions, and demographics. Merchants can use shops to upload a product catalogue, tag goods and even make sales directly in the app. Monthly active users: 2 billion.

WeChat is a messaging and social media app for one-to-one or group chats with up to 500 members, voice and video calls with up to nine people, real-time location sharing, video blogging, third-party mini-programs and games, WeChat Pay and more. Monthly active users: 1.3 billion.

Screenshot of the WeChat homepage.

WeChat

tick tock is a short-form video sharing app by Chinese company ByteDance. TikTok launched in 2017 as the international version of Douyin. Originally, TikTok was an app for lip syncing videos. Now, TikTok is a popular platform for content creators and brands with ready-to-use templates to create campaigns. Monthly active users: 1 billion.

delivery boy, by Meta Platforms, is the social networking app for group video chat, voice calls, unlimited text messaging and more. Connect to your Instagram and Facebook calls right from Messenger. Choose who can reach you and where your messages are delivered. Customize your reactions and chat topics. Record and send audio and video messages. Send and receive money securely. Monthly active users: 1 billion.

douyin is TikTok in China, the short-form social video platform of the Chinese company ByteDance. Videos range from 15 seconds to 10 minutes. Monthly active users: 600 million.

QQ is an instant messaging app and web portal from Chinese tech giant Tencent. In addition to instant messaging, QQ offers microblogging, group and voice chat, parlor games, music, movies and shopping. Monthly active users: 574 million.

Screenshot of the QQ website.

QQ

Sina Weibo, or “Weibo”, is a microblogging and social media platform from China. Weibo was launched by Sina in 2009 and has a 140 character limit for each post. Users follow individuals and can read or share posts without being tracked. Monthly active users: 573 million.

Kuaishou is a short video sharing app, effects editor and content community from China. Kuaishou started as an animated GIF editor in 2011. The platform also offers live streaming, as well as e-commerce and mobile gaming. Monthly active users: 573 million.

Snapchat, owned by Snap Inc., is a multimedia instant messaging app that allows users to create and share image and video Snaps. Users can manipulate images with lenses, filters and emojis, and view stories and original shows. Businesses can create ads and launch ad campaigns with advanced targeting. Originally an app for mobile devices, Snapchat now has a web app. Monthly active users: 557 million.

telegram is a messaging app that connects people across a distributed network of data centers around the world. Access your messages from all your phones, tablets and computers at the same time. Everything on Telegram is end-to-end encrypted, including chats, groups, and media. Telegram also supports group chats and self-destructing messages. Monthly active users: 550 million.

Screenshot of the Telegram homepage.

telegram

Pinterest is a visual search engine for finding ideas and sharing inspiration. Content is saved with pins and organized on boards. Pins can be images, videos, or products. Product Pins are enriched with metadata and formatted to let people on Pinterest know they can shop, with pricing information, availability, product title, and description. Monthly active users: 444 million.

Twitter is a microblogging and social media network for real-time news and content. People post tweets, which can include photos, videos, links, and text. These messages will be published on your profile, sent to your followers and searchable via Twitter search. Monthly active users: 436 million.

Reddit is a social platform for news aggregation, content rating and discussion. Registered users submit content, which is then upvoted or downvoted and organized by communities in user-created boards. The more upvotes, the higher the content appears. Monthly active users: 430 million.

rate is a collaborative platform to share and expand the knowledge of the world. Quora is a place to ask a question and get an answer. It is also a place where experts can demonstrate their knowledge for the benefit of all. Monthly active users: 300 million.

Screenshot of the Quora for Business homepage.

Quora for business

Skype is a communication app for chatting and calling, individually or with a group. Skype offers audio and HD video, smart messaging with reactions and @mentions, screen sharing for presentations, call recording, live captions and more. Skype is part of Microsoft. Monthly active users: 300 million.

Microsoft Teams is a workspace platform for real-time collaboration and communication, meetings, and file and app sharing. In July, Microsoft introduced Viva Engage, a Facebook-like workplace social network within the Microsoft Teams platform. Monthly active users: 270 million.

LinkedIn is a social platform for professional networking and career development. LinkedIn has over 850 million members in more than 200 countries worldwide. LinkedIn was bought by Microsoft in 2016. Monthly active users: 250 million.

Screenshot of the LinkedIn homepage.

LinkedIn