SHIFT Active Media appoints David Preece-Phillips as Strategy Director

SHIFT Active Media has welcomed a new addition to its content and strategy team with the appointment of David Preece-Phillips as Strategy Director.

Preece-Phillips has over 15 years of industry experience and has worked in various digitally-facing roles in a variety of organizations, from publishing companies to digital agencies and marketing consultancies. In his previous roles he developed marketing and communication strategies for major brands such as Porsche Cars Great Britain, EDF Energy, Adidas, American Express and Universal Pictures.

Preece-Phillips said: “I’m really interested in content strategy, content design and content marketing and in particular helping brands to innovate in these areas and integrate new approaches into their way of working and marketing activities.

“I am very excited to join SHIFT as I am passionate about cycling, both as an aspiration and a force for positive change in the world. Being able to work with some of the industry’s leading brands and athletes to do truly market-leading work is a fantastic opportunity, especially when you’re surrounded by such a talented and enthusiastic team here at SHIFT.”

Wayne Brown, CEO of SHIFT Active Media, said: “We are delighted to welcome David to the team; He has a truly unique range of skills that are well-matched to the demands of modern marketing.

“From SEO and content strategy to social media operations and digital innovation; When you combine that with his passion for bikes, it’s an impressive combination that will definitely give SHIFT’s clients a competitive edge in an ever-changing marketing landscape.”