LACMA Blog | Monday Rx: LA Healthcare Awards, HOD, Dr. Deen Messa

It’s time to get involved and support the Patient Care Foundation

The only event that takes place each year, the Los Angeles Healthcare Awards, brought to you by the Patient Care Foundation to help medical students struggling economically, is taking place on November 4th and only a handful of tickets were sold as of this past weekend bought and few tables. For the past nine years, this event has attracted 200 attendees each year, and this year grantees are representing USC’s Keck SOM, UCLA’s David Geffen SOM, and UC Riverside SOM. I will continue to appeal to our leadership, membership, companies and organizations to support this incredible, invaluable and life changing event for these future doctors.

Watch the unique message from LACMA President Dr. Omer Deen on.

I would like to personally thank the sponsors who have contributed including Cooperative of American Physicians, Aledade, AMBA/Mercer, AltaMed Health Services, LA Care Health Plan, Larta Institute, Charles R. Drew University, Molina Healthcare, California Hospital Medical Center, Huntington Health, Keck SOM from USC and UCLA. To purchase tickets, tables or recommend sponsors, contact [email protected] and a special thanks to Dr. Troy Elander, co-chair of the Patient Care Foundation and LACMA board member who is dedicated to helping students who are facing incredible opportunities.

Join us as we honor the 2022 award winners!

Date: Friday 4 November 2022

Time: 6:30 p.m. PDT

Location: Four Seasons Hotel Los Angeles at Beverly Hills 300 Doheny Dr. Los Angeles, CA 90048

Buy your ticket

The House of Delegates meets in LA Live

This week is officially House of Delegates week on LA Live (Friday-Sunday), when delegates from across the state gather in Los Angeles to discuss politics, legislation and more. Key topics for this session include climate change, Medi-Cal payment parity, the workforce, mental health and healthcare reform, to name a few. Learn more.

Telemedicine takes center stage (again) as winter approaches

During the COVID-19 pandemic, CMA advocacy has pushed both public and private healthcare plans to expand their coverage and reimbursement for services delivered via telemedicine. As long as the nation remains in a health emergency, all of these guidelines remain in effect. However, many practices are concerned about how telemedicine will continue after the pandemic. State and federal politicians are making decisions that will shape the future of telemedicine for years to come. This document summarizes what has already been done and offers some next steps for doctors to look out for in 2022. Click here to review physician reimbursement options.

Conversations with Policy Makers Ramp Up

Over the past two weeks, we have met with several key members of the California congregation to discuss physician priorities. We will continue to address the challenges that physicians and medical practices are facing in the wake of the pandemic. California Rep. Blanca Rubio (left) focuses on diabetes prevention and awareness, and California Rep. Laura Friedman (right) has made auto-related injuries and fatalities her top priority.

It’s time to renew your membership fees for 2023!

Date: Saturday 29 October 2022

Time: 9:00 a.m. – 11:00 a.m

Location: 801S Grand Ave

Los Angeles, CA 90017, United States

to register

How to build a profitable and high-growth medical practice

This is an exclusive invitation to a networking breakfast for Southern California presidents, CEOs, senior vice presidents, executive directors, and medical practice owners seeking to achieve significant growth this year, sponsored by COSi, Cycle of Success Institute ( ). Feel free to bring 1-2 of your key managers.

Attendees will receive a complimentary digital copy of COSi’s best-selling business book, The Profit Pattern, by John Mautner.

Breakfast is served. Seating is limited to the first 40 exercises.

During the session you and your team will:

  • Brainstorm, then instantly capture over $1,000,000 in sales opportunities in your practice
  • Learn advanced business tools, techniques, processes, and skills needed to transform your operation into a profitable, high-growth business
  • Discover step-by-step how to put your practice on the fastest path to more patients, cash flow and profitability despite today’s economic climate
  • Learn how to empower your people to collaborate and increase sales and profitability
  • Get proven steps to create teamwork, quality, communication, and accountability

Date: Saturday 29 October 2022

Location: 801S Grand Ave

Los Angeles, CA 90017, United States

to register

Free 20 minute fact finding for the COSi Boot Camp program

Register now for a complimentary 20-minute fact finding session for the COSi Boot Camp program with Arie Shen, Regional President.

We’ll show you how to quickly eliminate the problems that are preventing you from achieving your goals quickly. Attendees will learn proven business tools and strategies that can help medical practices and healthcare organizations with fewer than 10 employees significantly increase profitability and growth.

Date: Friday 21 October 2022

Time: 2:00 p.m. – 4:00 p.m

Location: Marriott LA LIVE, Diamond Salon 10

to register

Understanding the climate health crisis and how California doctors can make a difference

This will be an engaging two-part panel discussion that will examine the health impacts of climate change in California and the opportunities for California physicians to advance climate solutions at the policy level with tremendous co-benefits for public health. Sponsored by Climate Health Now and the California Foundation on the Environment and the Economy (CFEE) in coordination with CMA.

Please note: This event can be attended either in person or virtually via Zoom. During registration, please select the registration option how you would like to see this discussion.


“When you find something you love to do, be the best at it.”

Gustav Friedrichsen

Managing Director

Los Angeles County Medical Association

“If it matters to our LACMA members, it matters to me.”