Flipkart partners with eDAO to launch a virtual shopping experience in Metaverse

Flipkart, in partnership with eDAO, announced the launch of Flipverse – a metaverse space where consumers can discover products in a photorealistic virtual destination and shop within the Flipkart app.

Built using eDAO’s groundbreaking Web3 tech stack, Flipverse will provide consumers with gamified, interactive and immersive shopping experiences in a digital world by giving them access to their favorite brands, supercoins and digital collectibles.

Flipverse will enable a multiverse of brands to create unique product launches, discoveries and inspiring experiences to attract and engage users. At the same time, it will give brands the opportunity to generate and create their metaverse-enabled digital twin in the virtual world. The digital twin can then experience the brands’ products, win offers, and claim digital collectibles that unlock unique experiences and offers.

Naren Ravula, VP and Head, Product Strategy and Deployment, Flipkart Labs, said: “The future growth of e-commerce will be driven by today’s immersive technologies, and Metaverse is one of the significant revolutions in this space with immense potential. The launch of Flipverse will continue to impact innovative industries such as e-commerce and improve customer experience while providing a gamified and immersive shopping experience, especially given the launch of the Metaverse and Web3 platforms by multiple brands in India. By giving customers access to their favorite brands, deals, SuperCoins and digital collectibles, we aim to enhance their shopping experience in a virtual and immersive environment.”

Sandeep Nailwal, Co-Founder of Polygon said: “While we’ve only just begun to scratch the surface of what’s possible in the Metaverse, we see e-commerce as one of the killer use cases. Combining top brands with Flipkart’s e-commerce expertise in a virtual environment will revolutionize online commerce as we know it. Flipverse will be a living, visible expression of the metaverse, and I am proud that this activation is taking place on Polygon.”

Anand Venkateswaran, CEO of eDAO said: “A metaverse must provide a tangible connection for consumers with brands and creators. It must act as a portal to new experiences and interaction loops. With partners like GuardianLink and Surreal Events, Flipverse is doing all of this in just its first iteration. Flipverse can unlock a lot of value over time, but for Diwali we simply optimized for joy. It is a privilege for eDAO to bring creative and technical weight to Flipkart’s vision.”

“The advent of future technologies has become key to creating new and engaging experiences for users in the New Age era. As a brand that breathes innovation, we are excited to be part of Flipkart’s virtual world and set up virtual stores to showcase our range of products and provide our users with an immersive experience of navigating the world in personalized avatars. At its core, Noise is driven by consumer centricity, and we’re always looking for ways to help us further raise the bar for customer engagement. Flipkart’s virtual world will help bring new meaning to consumers’ purchasing processes and I’m sure users would love their experience of shopping for their favorite noise devices on Flipkart app,” said Gaurav Khatri, Co-founder of Noise.

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